Pure performance. Pure resilience. Pure Data Centres.


Power
Securing power
Across Europe, the Middle East and Asia, reliable energy is one of the biggest challenges for data centres. Our team knows how to navigate regulation, work with utilities and build trusted partnerships to unlock capacity in constrained markets. With expertise, curiosity and collaboration, we deliver power solutions where demand is rising fastest and supply is most limited.
Onsite power generation
When access to national grid power is an issue, we generate electricity on site to ensure resilience and continuity. Our multi-fuel generators run on natural gas and hydrotreated vegetable oil (HVO), reducing lifecycle carbon emissions by up to 85 per cent without compromising reliability. We are also trialling biomethane as a scalable alternative and continually assess new low-carbon options to support future demand.
National power solutions
Data centres are often seen only as consumers of power, but we believe they can also be part of the solution to national energy challenges. Campuses can help stabilise networks, support renewables and ease distribution pressures. By working with governments, regulators and system operators, we aim to ensure digital growth strengthens rather than strains the grid - supporting the transition to cleaner, smarter and more reliable power for everyone.
Alternative energy
We are committed to moving beyond fossil fuels – always looking for alternative, sustainable sources of energy. We have already replaced diesel with hydrotreated vegetable oil (HVO) at scale. We are trialling biomethane as a bridge to even lower-carbon operations and assessing new technologies such as small modular reactors (SMRs) for the future. By testing, learning and scaling these solutions, we aim to set a new baseline for cleaner, more resilient backup power – proving that digital infrastructure and sustainability can go hand in hand.
Environment
Water use
Water is one of the planet’s most precious resources – and we design data centres to minimise its use. Our campuses rely on closed-loop cooling systems that recirculate water rather than drawing continuously from local supplies. This approach reduces consumption, protects community resources and delivers reliable performance in all climates. At Brent Cross, London, we are going further – using biochar in the planting substrate of one of the world’s largest living walls, reducing irrigation needs by up to 60 per cent. By combining technology and nature, we’re proving that digital infrastructure and water stewardship can go hand in hand.
| 60% | |
| reduction in irrigation needs |
Noise management
Noise is often a concern for communities near large infrastructure – so we build noise management into our campuses from the start. We design facilities with acoustic barriers, facade treatments and advanced cooling systems that reduce sound at source.
At Brent Cross we are creating one of the world’s largest living walls – 750,000 plants that not only boost biodiversity but also absorb noise naturally. We continually monitor and model site noise to ensure compliance with local regulations and to protect community wellbeing. By combining engineering and nature, we ensure our data centres are quiet, responsible neighbours.
| 750k | |
| plants in Pure DC's living wall |
Greenhouse gas management
Cutting greenhouse gas emissions is central to our strategy – and we act across every stage of the data centre lifecycle. We have replaced fossil diesel with hydrotreated vegetable oil (HVO) in our generators, reducing lifecycle carbon emissions by up to 85 per cent. We design new campuses with lower-carbon materials, setting targets to cut construction emissions by 15 per cent, and all our eligible sites are certified zero waste to landfill in operations. Through our R&D arm, A Healthier Earth, we are also developing high-quality carbon removal credits – including the UK’s largest biochar production facility – to support long-term decarbonisation.
| 85% | |
| reduction in lifecycle carbon emissions |
Schools and education
Bringing living walls to urban schools
In collaboration with living wall specialist Viritopia, we donated a living wall to St Robert Southwell RC Primary School in Brent, North London, to educate pupils about nature and climate action.
Living walls can improve biodiversity and habitats, and the plants have been selected for their value to wildlife as well as their ability to absorb pollutants. The structure at St Robert Southwell RC Primary is also planted in a biochar-mixed compost to reduce the amount of water required to keep the living wall thriving. The living wall will be used to help educate students on the role of green spaces and nature in tackling climate change.

| 750K | 60% |
| We’re creating one of the world’s largest living walls featuring over 750,000 plants. | We have found that using a biochar-mixed compost can reduce the need for water by up to 60% |
Improving nature access and education in local schools
We have partnered with UK charity Seeds for Growth to create community gardens in schools in North London. Alongside, our R&D subsidiary A Healthier Earth, we’re providing funding and resources to create these nature havens, bringing much-needed green space to schools where children don’t always have access to nature and gardens.
The gardens will also feature biochar-enriched soil, which will help improve soil health and water retention, as well as sequestering carbon from the atmosphere.
STEM careers advice
We need young people to see the data centre industry as a place they can build exciting, rewarding careers. That’s why we invest time in schools and colleges, offering careers advice that highlights STEM pathways – from engineering and IT to operations, site management, sustainability and project management. We regularly host school visits, support garden projects and take part in local jobs fairs to bring the world of digital infrastructure to life. By showing how science, technology, engineering and maths skills translate into real jobs, we help inspire the next generation and create clear routes into a fast-growing industry.
Planning
Site selection
We target high-demand urban sites within established availability zones, and with robust connectivity. Typically we focus on plots ≥2.5 ha to deliver meaningful capacity. Candidate sites are screened early for power availability, access and ecological constraints, alongside construction logistics. From day one, we plan around the utilities and constraints - rather than forcing utilities to fit the building - so that red flags surface early, viable options are compared quickly, and a clear, consentable concept emerges before detailed design and procurement begin.
Approach to planning permission
Our planning strategy is evidence‑first and policy‑aligned. We run pre‑application dialogue early, shape a layout that respects height, mass and neighbour amenity, and assemble a technical pack covering transport, environment, energy and climate risk. Our proposals are practical and deliverable: typically three storeys where building rules allow, with equipment kept close to reduce bulk. The outcome is a clear, policy‑compliant plan that balances capacity and commercial viability, with sustainability and community impact.
Partnership in planning
We work openly with planning officers, statutory consultees, district‑energy operators, highways authorities and neighbours - testing options, sharing constraints and agreeing mitigations early. We deliver benefits outside our campus boundary - for example connecting to a district heating network, planting trees locally, or supporting council development plans. In these cases, we agree clear commitments with the local authority to make sure the community gains. With joint‑venture partners and landowners, we align business cases to planning realities - phasing, plot ratios, access and logistics. For customers, we maintain flexibility on hall density and cooling choices within the same approved building, so projects can move forward even while final technical requirements are still being confirmed, or as customer specifications change.
Track record of achieving infill planning
We excel at unlocking space constrained, brownfield plots - replacing outdated ‘sheds’ with efficient, multi‑storey data centres that bring jobs and investment. At Brent Cross we secured consents on complex brownfield land by showing compliance with policy, design quality and sustainability standards, while agreeing to provide district‑heat links and adding on‑site greening. We also demonstrate realistic construction plans, noise control and neighbour protections, giving confidence to officers and committees. Our consistent playbook - clear evidence, strong visuals of massing and townscape, and practical mitigation - means our proposals are robust and deliverable in some of the most sought after locations.
Bespoke solutions & models
We repeat what works but adapt to each site. Two proven hall footprints and containerised power rooms provide efficiency, repeatability and predictability. Our shells can host either high‑density liquid‑cooled halls or lower‑density air‑cooled, or a mix of both, without changing the main building. We set a carbon budget per MW and recycle or reuse steel where we can. Designs minimise cable runs and penetrations, saving cost and time while cutting embodied carbon emissions.
Flexibility of approach
Customer needs, technical options and planning requirements change fast so our halls are built to adapt easily. The same hall grid can switch between liquid‑cooled and air‑cooled, with equipment scaled accordingly. Three‑storey layouts maximise land use, while we adjust orientation and stacking if height or cooling limits apply. Local climate and culture are always factored in - from hot‑weather chiller choices to welfare layouts that reflect local norms. We also safeguard for rainwater reuse and future heat connections. Above all, our designs are future‑proofed to flex to new cooling tech and customer densities without needing to move through costly and time intensive redesign.
How we select our suppliers
We choose suppliers based on long‑term value. Key factors are safety, quality, reliability and sustainability. We expect clear carbon reporting, recycled content where possible, and proven ability to deliver in complex urban settings. We look for partners who can support off‑site construction, reduce waste and disruption, and provide strong service cover. Meeting local standards on noise, traffic and considerate construction is essential. We track performance against carbon and programme targets, and value suppliers who innovate and work with us as partners to cut risk, footprint and cost.
Skilled employment
Jobs and skills
Building and running data centres calls for expertise at every stage. It starts with site identification, joint ventures and planning – using specialists in land acquisition, urban planning, power agreements, legal negotiations and stakeholder engagement. Construction then creates thousands of jobs for civil engineers, electricians, steelworkers, crane operators, project managers and health and safety teams. Once operational, our campuses rely on mechanical and electrical engineers, IT and network specialists, facilities managers, security staff and sustainability experts to keep services running. Alongside this are all the essential office roles in finance, HR, procurement, legal and community relations – making data centres one of the most diverse employment ecosystems in the modern economy.
Growth of the sector
The data centre sector is expanding at pace – fuelled by cloud adoption, AI and the digital transformation of every industry. This growth is creating thousands of new jobs across construction, engineering, operations and technology, with demand rising year on year in every major market. It is a sector that offers long-term stability, high-value careers and a chance to work at the cutting edge of global progress. For communities, the impact is just as significant – inward investment, supplier growth and a skills pipeline that will help shape the future workforce for decades to come.
Construction & engineering
Materials
We use materials that are internationally recognised but locally available - ensuring compliance and reliable supply. As well as commercial viability, sustainability is part of our basis of design. For example, at our Brent Cross extension in London, 70% of the structural steel is recycled; timber is always FSC-certified; and all non-electric plant machinery runs on HVO fuel. Where contractors suggest alternatives, we weigh cost, performance and carbon impacts before approval.
| 70% | |
| recycled structural steel |
Responsible constructors programme
We regard ‘on-time, on-cost’ as the minimum requirement. Our general contractors are also held to targets covering safety, sustainability and community impact. In the UK, that means mandatory registration with the Considerate Constructors Scheme, where our sites consistently achieve top scores. Beyond compliance, we invest in workforce welfare - from hot meals and quality break areas to washing and drying facilities - because safe, comfortable teams deliver better results. Overseas, where formal schemes don’t exist, we engage directly with municipalities and local police to plan for traffic, accommodation and neighbourhood impacts. The aim is always the same: minimise disruption, embed in the community, and leave on good terms.
Architecture and landscaping
Our buildings are designed for performance - but we want to be good neighbours too. Architecture softens scale with careful design features that sit sympathetically within local streetscapes. Our landscaping helps to blend sites into surroundings, improve biodiversity and create green buffers. Where possible, we go beyond planning requirements, delivering biodiversity net gains of at least 10% and creating spaces that are in keeping with the local environment.
| 10% | |
| biodiversity net gains |
Embodied carbon targets
Every project starts with clear embodied carbon targets - reducing the impact of construction as well as long-term operational emissions. We specify recycled or low-carbon materials wherever practical, and contractors must monitor and report monthly on fuel, water and waste. All temporary generators run on HVO, while modular construction reduces site labour, transport movements and wasted materials. Our designs are assessed against international sustainability certifications such as BREEAM and LEED, with targets set for each project.
Life cycle assessment
Life Cycle Assessment (LCA) underpins how we track and cut carbon across a building’s lifespan. From early design, we model the impact of materials, structure and systems to understand their embodied carbon. During construction, we monitor water, energy and waste data. At completion, we submit data for certification under BREEAM or LEED, validating the savings achieved. Lessons learned are fed back into the next project, creating a loop of continuous improvement. The LCA process ensures decisions are evidence-based - so when we choose materials, suppliers or modular assemblies, we know the carbon impact as well as the cost.
Design optimization
We keep projects on time and on budget by keeping designs simple. Before construction begins, we test every detail for buildability — the fewer bespoke parts, the lower the risk. Learnings from previous campuses are carried forward, so each design builds on the last. When land is tight, we adapt by building upwards, sequencing work carefully so structures are delivered safely and predictably.
DFMA (modular construction)
Design for Manufacture and Assembly (DFMA) is reshaping how we build data centres. Wherever possible, we move work off site - from prefabricated rebar cages and underground service chambers, to cladding panels, pipe and cable modules, and even complete power plant rooms. Built in factory conditions, these assemblies arrive ready to install, reducing potential waste, site hours, weather risk and workforce demand. With customer demands increasing and schedules compressing, modularisation is key to delivering predictable, scalable and cost efficient infrastructure.
Sustainable building practices
Sustainability is contractual, not optional. Our General Contractor Sustainability Programme sets pre-start scorecards, monitors throughout the build, and drives continuous improvement. We track:
Noise: agreed limits, scheduling controls, continuous or spot monitoring, complaint response.
Vibration: baseline surveys, thresholds for sensitive receptors, method changes if triggers are hit.
Dust/air: suppression plans, wheel wash and haul-route management, on-site checks.
Water & fuel use: metered consumption, leak detection, refuelling controls, spill prevention and reporting.
Welfare: safe and fair working conditions, training, facilities, local recruitment and upskilling.
We measure embodied carbon with LCAs and require EPDs from key suppliers to tighten data quality (not just industry averages). We trial and adopt lower-carbon materials—including biochar applications where appropriate—and target high diversion from landfill during construction, moving to certified Zero Waste to Landfill in operations.
Sustainability
Biochar
Biochar is a durable form of captured and sequestered carbon, which is recognised by the Intergovernmental Panel on Climate Change (IPCC) as an important carbon removal technology. It’s created when organic waste material is heated to over 400°C with little or no oxygen, through a process called pyrolysis.
Biochar has the potential to help decarbonise digital infrastructure, which is why our R&D subsidiary A Healthier Earth is investing in biochar production, utilising it across a number of Pure DC sites and projects, as well as selling high quality carbon removal credits.
As well as sequestering carbon, biochar also has multiple secondary benefits, from improving soil health and helping it retain water, to reducing the embodied carbon of construction materials.

| 60% | +24% |
| A biochar-mixed compost can reduce the need for water by up to 60%. | 40 rice plots in West Papua showed an increase in grain yield of 24% |
Living wall
We’re creating one of the world’s largest living walls, which will be integrated around our data centre campus in Brent Cross. Spanning over 7,000 square metres, it will feature more than 750,000 plants which have been specially selected for their ability to support biodiversity by producing pollen for bees, nectar for birds and habitats for insects.
As well as improving biodiversity in the area, the living wall will also help reduce noise and air pollution, and aid internal temperature regulation of the building.
It’s the world’s first living wall to use biochar in its substrate, developed and tested by our R&D subsidiary, A Healthier Earth. Use of biochar has shown up to a 60% reduction in water use.

| 750k | |
| plants in Pure DC's living wall |
Biodiversity
Improving biodiversity is central to our approach. At Brent Cross we’re creating one of the world’s largest living walls, with 750,000 plants designed to provide nectar, pollen and habitats for birds, bees and insects. We’re also planting Tiny Forests in partnership with local councils and charities, creating pockets of woodland that improve air quality, capture carbon and reconnect communities with nature. By integrating nature-based solutions like biochar, green infrastructure and ecological design, we make sure our campuses boost biodiversity and help improve urban environments.

| 750k | |
| At Brent Cross we are creating one of the world’s largest living walls, with 750,000 plants designed to provide nectar, pollen and habitats for birds, bees and insects. |
Alternative energy
We are committed to moving beyond fossil fuels – always looking for alternative, sustainable sources of energy. We have already replaced diesel with hydrotreated vegetable oil (HVO) at scale. We are trialling biomethane as a bridge to even lower-carbon operations and assessing new technologies such as small modular reactors (SMRs) for the future. By testing, learning and scaling these solutions, we aim to set a new baseline for cleaner, more resilient backup power – proving that digital infrastructure and sustainability can go hand in hand.
Governance: monitoring, reporting & verification
Policies
Our policies set the framework for responsible action across the business. These include ESG, carbon management, energy, water, waste, air quality and pollution, and energy procurement. Developed with specialist input and approved through governance committees, they reflect both statutory requirements and Pure DC’s higher ambitions.
Certification
Independent validation underpins our claims. We report annually to EcoVadis and CDP; our Group GHG inventory (Scopes 1–3) is verified each year by Bureau Veritas; and our climate risk disclosures align to TCFD. At site level we hold Zero Waste to Landfill certification for every eligible campus and progressing ISO 50001 for energy management. We pursue planning-driven building certifications such as BREEAM (target Excellent in London), Estidama Pearl 2 (Abu Dhabi) and Green Mark (Jakarta).
Commitments
We aim to go beyond minimum legal requirements where it delivers real benefits. In the UK, we meet the 10% Biodiversity Net Gain threshold and look to exceed it where feasible. London’s living wall—using biochar to cut irrigation demand—reflects that intent. Our carbon strategy prioritises direct reductions, science-based targets and transparency; we publish and verify our GHG inventory annually. We are also advancing high-integrity carbon removal, including biochar with measurable co-benefits (e.g. drainage, soil health, thermal performance in materials). Where ‘beyond compliance’ is meaningful, we adopt it - such as planning continuous emissions monitoring (CEMS) for our biochar production facility at Royal Wootton Bassett.
Circular economy
Zero waste to landfill
We are committed to zero-waste-to-landfill across all eligible sites – ensuring the materials we use and discard can be reused wherever possible. During construction, we separate and recycle materials such as steel, concrete, timber and cabling, re-purposing wherever possible. Once operational, we extend the same discipline to packaging, maintenance and day-to-day operations, working with partners who share our goals.
Heat reuse
Data centres generate heat, and Pure DC is working to put it to use. In Dublin and London, our facilities are designed with connections ready to supply surplus heat into local district heating networks. This can then power homes and public buildings instead of going to waste.
Reuse of materials
Our builds prioritise recycled and recyclable materials – such as 70% recycled structural steel at London, Brent Cross – and nearly all structural steel is certified with Environmental Product Declarations. We also integrate biochar into substrates and concrete to lock in carbon while reducing water use. Where possible, materials from site clearances are reused, and future-proofed designs make later recycling easier.
Operations
Part of the local business ecosystem
Pure DC sites are not isolated facilities - they’re hubs for local economies. We hire, contract and source locally wherever possible. From construction through operations, we partner with regional suppliers and service providers, support skills and training in local educational institutions, and create job opportunities. This approach builds trust and strengthens the communities around our campuses.
Critical national infrastucture
Data centres underpin everything in our modern digital lives from banking and healthcare to government services, retail and AI innovation. This reflects the essential role our campuses play in keeping economies and societies running. With this responsibility comes a duty to operate to the highest standards of security, resilience and compliance.
99.999% uptime
Resilience is everything. Pure DC facilities are engineered for “five nines” availability — 99.999% uptime — meaning critical workloads are protected and always on - guaranteed. We achieve this through redundant power and cooling, advanced monitoring, and highly disciplined operational processes. Customers can be confident their most important systems are protected within our secure, resilient infrastructure.
Site maintenance
Keeping facilities at peak performance requires constant care. Our teams deliver preventative and predictive maintenance, using advanced monitoring to identify and resolve issues before they impact operations. All work is scheduled to avoid downtime and is carried out to strict safety and compliance standards, ensuring reliability at every stage.
Security safety & training
Security and safety underpin everything we do. Our sites are protected by layered physical and digital security, supported by 24/7 monitoring. Our teams constantly prepare through regular drills, exercises, and simulations - reinforced with intranet learning and knowledge-sharing. This culture of vigilance keeps our people, customers and facilities safe and ready.
Critical national infrastructure
Hyperscale public cloud
We provide the secure, high-capacity infrastructure that global hyperscale cloud providers depend on to serve governments, businesses and consumers. Our facilities host workloads that enable banking, e-commerce, education, healthcare and AI research - the digital backbone of modern life. Our projects are designed to meet stringent availability standards and comply with global security and environmental requirements.
Solutions for constrained locations
We specialise in delivering digital infrastructure in markets where demand outstrips supply and access to power and land is constrained. We have a proven track record of unlocking capacity in high-demand locations. Where necessary we use on-site power generation, alternative fuels or invest in new connections. This approach relieves pressure on national energy systems and ensures that essential computing capacity is delivered where it’s needed most.
Delivery & partnership
We deliver flagship infrastructure projects at speed and scale by working in partnership with trusted contractors, investors and partners. Our joint venture with SEGRO, the UK’s largest listed real estate company, is bringing 56MW of new capacity to London. In the Middle East, our partnership with Dune Vaults will enable hyperscale growth in Saudi Arabia. Across our regions, we align closely with regulators, utilities and local authorities to ensure projects dovetail with national priorities as well as delivering on our own commercial targets.
Local jobs, skills & employment
Schools visits - STEM
We open our campuses to local schools and colleges to showcase the scale of modern digital infrastructure and inspire young people about future careers. At Brent Cross in London, our meeting areas have been designed as a space for workshops and educational programmes on sustainability, engineering and employability. Working with the Education Development Trust and West London Careers Hub, we run sessions that bring the full cycle of data centre design, construction and operation to life. These visits encourage public speaking, teamwork and problem-solving, while highlighting the vital role STEM skills play in delivering secure, sustainable digital growth.
Apprenticeships
We are committed to creating career pathways into the data centre industry. At our Brent Cross campus we launched an apprenticeship programme in partnership with Harrow and Uxbridge Colleges, initially focused on engineering but expanding across departments. Apprentices gain hands-on experience in construction, technology and operations, supported by structured training and mentoring. Our goal is to grow opportunities year on year, enabling people from diverse and non-traditional backgrounds to enter this high-growth sector.
Local jobs and ongoing employment
Our data centres create long-term employment opportunities that extend well beyond construction. Once operational, each campus supports hundreds of skilled roles across Pure DC, our suppliers and customers – from mechanical and electrical engineers to IT specialists, facilities managers, security teams and maintenance experts. These are high-value careers that offer stability, progression and salaries above the national average. Just as importantly, we prioritise recruiting locally, working with schools, colleges and job centres to open clear pathways into the industry. Alongside direct roles, our campuses provide ongoing work for local suppliers and service providers – embedding our operations within the communities where we are proud to work.
Wages and contribution to local GDP
Our campuses generate measurable economic value for the areas where we operate. During construction, projects add millions to local GDP through wages for engineers, tradespeople, contractors and professional services. Once operational, data centres provide a steady stream of high-quality jobs with salaries well above the national average, creating lasting income for local families. At Brent Cross, the extension alone is expected to add £83 million annually to local GDP, while Dublin contributes sustained fiscal benefits through taxes, rates and wages. These figures show how data centres anchor economic growth – powering prosperity as well as digital infrastructure.
Local skills development
We work closely with local authorities, colleges and training providers to build skills that match the needs of our campuses and communities. In West London, we partner with Harrow College and Uxbridge College to develop apprenticeships and specialist training in engineering and operations. At London (Park Royal), over £2 million is being invested in employment, training and SME support, opening up careers in construction, technology and digital infrastructure. Through workshops, site visits and hands-on programmes, we aim to inspire young people and support career changers, returnees and veterans.
| +£2m | |
| is being invested in employment, training and SME support |
Supply chain
Using local businesses
We believe the benefits of digital infrastructure should flow directly into the communities where we build and operate. That’s why we prioritise local businesses in both construction and day-to-day operations. From civil engineering firms and electrical contractors to catering suppliers and maintenance providers, our campuses support hundreds of SMEs who gain stable, long-term contracts. In Dublin, 80% of suppliers are Irish-owned, and in London we work with local charities and small businesses to deliver services on site. By embedding local firms in our supply chain, we help them grow skills and capacity that can be exported regionally and globally.
| 80% | |
| of suppliers are Irish-owned |
Economic contributions
Economic benefits
Data centres do more than power the cloud – they drive economies. Each new project brings major inward investment – boosting local GDP, creating jobs and strengthening supply chains. During construction, thousands of roles are supported across engineering, trades and services, with benefits flowing directly into communities. Once operational, data centres sustain high-value careers and provide stable income for regional suppliers. At a national level they underpin productivity, attract international investment and drive competitiveness in the digital economy. At Pure DC we build infrastructure that delivers measurable prosperity – anchoring local growth while contributing to national and global success.
Types of economic contribution and case studies
The economic contribution of data centres is wide-ranging – from construction jobs and supply chain growth to long-term careers and community investment. At Brent Cross, construction is adding over £215 million to local GDP and supporting more than 3,000 job-years.
In Dublin, 80% of suppliers are Irish-owned, with 100–200 local employees on site each day – rising to 500 once fully operational. The campus will contribute over €150 million in taxes and rates, alongside sustained wages and supplier contracts. From revitalising derelict buildings to supporting charities and local businesses, our projects deliver prosperity that extends far beyond the site boundary.
| £215m | 3k |
| contributed at Brent Cross | job years |
Catalysts for tech skills
Each campus generates thousands of roles across engineering, operations and specialist services, many of them high-value careers with salaries above the national average. Local communities benefit directly – from apprenticeships and graduate placements to school outreach and jobs fairs that inspire the next generation. Data centres strengthen regional talent pipelines, encouraging people to retrain and build future-ready skills in technology and infrastructure.
Community engagement
Staff volunteering
At Pure DC, every member of our team receives two volunteering days each year to support causes that matter to them. The range of activities they take on is remarkable – from litter picking around our London site and donating blood, to hosting Macmillan Coffee Mornings, taking part in charity triathlons, and fundraising runs. Our people also give their time to inspire the next generation, supporting school careers days and STEM women’s career fairs.
Donations and sponsorships
Pure DC is committed to supporting the communities where we live and work. In the UK, our teams regularly donate to foodbanks through the Trussell Trust, helping families facing hardship.
In Dublin, we are proud sponsors of Baldoyle United’s U13 girls’ team, providing essential training equipment to support grassroots football. We also contributed €5,000 to the Children’s Health Foundation’s Christmas Wishes Appeal, with our team attending the lights ceremony and hearing firsthand how our donation supports the care of seriously ill children and their families.
In Jakarta, our team has taken part in Ramadhan Care since 2022, joining partners ESR, Jaya Obayashi, Ranch Market and GoTo Logistics to distribute boxes of essential goods across local districts. Timed to coincide with Ramadan, this annual programme provides meaningful support to families in need and builds lasting connections with the community around our campus.
Carbon credits
Biochar
Biochar is a durable form of captured and sequestered carbon, which is recognised by the Intergovernmental Panel on Climate Change (IPCC) as an important carbon removal technology. It’s created when organic waste material is heated to over 400°C with little or no oxygen, through a process called pyrolysis.
Biochar has the potential to help decarbonise digital infrastructure, which is why our R&D subsidiary A Healthier Earth is investing in biochar production, utilising it across a number of Pure DC sites and projects, as well as selling high quality carbon removal credits.
As well as sequestering carbon, biochar also has multiple secondary benefits, from improving soil health and helping it retain water, to reducing the embodied carbon of construction materials.

| 60% | +24% |
| A biochar-mixed compost can reduce the need for water by up to 60%. | 40 rice plots in West Papua showed an increase in grain yield of 24% |
Biochar production in the UK
We are investing in the UK’s largest biochar production facility in Royal Wootton Bassett, Wiltshire. At full capacity, it will be capable of producing 9,000 tonnes of biochar per year, capturing and storing 17,000 tonnes of CO₂, which is the equivalent to the annual emissions of over 5,500 petrol-powered cars.
The site will use local organic waste - preventing it from ending up in landfill or incineration, creating biochar with multiple global uses and secondary environmental benefits, from improving soil health and reducing the water usage of living walls, to decarbonising construction materials.
| 9K | 17K |
| tonnes per year of biochar will be produced at the UK's largest biochar production facility in Royal Wootton Bassett | tonnes of carbon dioxide captured per year |
Improving the urban environment
Tiny forests
In collaboration with Barnet Council and Earthwatch Europe, we have created three new ‘Tiny Forests’ in East Finchley, North London. Over 1,800 saplings were planted by volunteers from Pure DC and the local community, which were grown at A Healthier Earth’s ForestFactory® at Blenheim Palace. These small woodlands will provide great local benefits – improving air quality, supporting urban biodiversity and creating greener, healthier spaces for local communities to enjoy.
| 1,800+ | |
| saplings were planted by volunteers from Pure DC and the local community |
Allotments
We work with local councils to create new allotments and community growing spaces close to our data centre campuses. These green areas help residents reconnect with nature, promote local food production and biodiversity, and turn underused urban land into community assets. Designed with local volunteers and environmental groups, they support wellbeing, education and sustainable living – creating shared spaces where people and wildlife can thrive.
Living wall and biodiversity
We’re creating one of the world’s largest living walls, which will be installed around our data centre campus in Brent Cross. Spanning more than 7,000 square metres, it will feature over 750,000 plants which have been specially selected for their ability to support biodiversity by producing pollen for bees, nectar for birds and habitats for insects.
This living wall will bring much needed nature and biodiversity to an urban area, as well as reducing noise and air pollution, and helping regulate the internal temperature of the building.
It’s the world’s first living wall to use biochar in its substrate, developed and tested by our R&D subsidiary, A Healthier Earth, which has shown up to a 60% reduction in water use.
| 750K | 60% |
| We’re creating one of the world’s largest living walls featuring over 750,000 plants. | We have found that using a biochar-mixed compost can reduce the need for water by up to 60% |
District heating
We design our campuses to enable the export of waste heat to nearby community buildings, homes and businesses. Working with councils and developers, we explore options to link our facilities into existing or planned heat networks – turning a by-product of digital infrastructure into a source of warmth for local communities.
Transitioning to renewable energy – the role of DCs
Data centres are playing an active role in accelerating the shift to clean energy. By securing long-term Power Purchase Agreements for wind and solar, we help reduce reliance on fossil fuels. Looking ahead, data centres have the potential to play a much bigger role in the transition to renewable energy. By coinvesting in network reinforcements and deploying on-site battery energy storage systems (BESS), data centres could offer genuine grid support, reducing energy costs for everyone from domestic households to large energy users.
DCs as a market maker for alternative energy sources
The scale that data centres operate at can help create demand and confidence for new and nascent forms of low-carbon energy. Fuels including biomethane need scaled, stable demand for domestic supply chains to emerge. For example, in Dublin, we are pioneering the use of certified biomethane – to act as a catalyst in encouraging a national market to emerge.
Decarbonising digital infrastructure
As digital demand surges, the decarbonisation of infrastructure becomes ever more important. Our industry needs to keep up with demand without compromising on net zero or commercial value.
We bring together architects, designers, engineers, experts in sustainability and R&D to create solutions that don’t just decarbonise our business, but can help decarbonise our sector. Our approach to R&D tackles the challenges of decarbonisation head on, rethinking how infrastructure is designed, built and operated.
Nature positive
ForestFactory®
Our R&D subsidiary, A Healthier Earth, has partnered with Blenheim Palace to develop a first-of-its-kind, science-led approach to deliver high-quality trees, faster, and tackle one of the biggest issues facing the forestry industry: tree survivability.
Using vertical farming and biochar, this unique approach to forestry innovation cultivates trees engineered for resilience. Our team of scientists have developed tailored “growing recipes”, designed to improve resilience that can be adapted to different planting environments. Our trials show that ForestFactory® seedlings grow four times faster than nursery grown equivalents, with larger stem diameters and more robust root systems. We’re now scaling ForestFactory® to produce a minimum of two million seedlings per year.
| 50K+ | 2m |
| seedlings grown since the beginning of the partnership, some of which were planted at Blenheim Estate in November 2024 | project goal of producing a minimum of two million seedlings per year at full-scale |
Supporting resilient rice farming in Indonesia
A Healthier Earth is working with partners in West Papua, Indonesia to test how biochar can revive degraded land for rice farming and reduce pressure on forests. Indonesia is facing a growing food crisis, with declining rice yields threatening food security and traditional flooded paddies emitting large amounts of methane, a potent greenhouse gas. This is accelerating rainforest deforestation, as land is cleared for agriculture, only to be abandoned when it becomes unviable.
Early results from trials show an increase in grain-bearing stems when biochar is added. These trials also explore biochar’s potential to reduce fertiliser use and methane emissions, pointing to a scalable model for improving food security and protecting biodiversity.
Investment values
Creativity
Creativity is central to how we unlock opportunities in some of the world’s most constrained markets. Securing land, power and planning permission for hyperscale data centres requires more than technical expertise – it demands fresh thinking and imaginative solutions.
We look at challenges from every angle, bringing together specialists from engineering, finance, design, planning and community engagement to develop approaches that work for all parties. Whether it’s re-purposing existing assets, designing innovative joint ventures or finding alternative energy models, our creativity enables us to turn complex problems into investable projects – delivering value for customers, partners and communities alike.
Fairness
Fairness underpins the way we invest, build and operate. We believe that the most successful projects are those where benefits are shared broadly – creating win-win outcomes for investors, customers, partners and communities. That means transparent deal structures, equitable partnerships and a long-term commitment to the places where we build and operate.
We take time to understand the motivations and ambitions of our investors, partners and customers, and then ensure alignment with local authorities, regulators and community groups. This diligence ensures our campuses deliver value for each of our stakeholders - however they define it.
Reliability
Reliability is at the core of our promise – to customers, investors, partners and the communities where we operate. We design every campus to the highest standards, delivering five-nines availability – 99.999% uptime – so critical workloads are always on. But reliability goes beyond engineering. It means being a trusted partner, honouring our commitments and maintaining transparency at every stage – from investment and planning to construction and long-term operations. Customers know they can depend on us to deliver on time, investors know their capital is in safe hands, and communities know we will stand by them for the long term.
Strategy
Tier one EMEA cities
We focus our growth on Tier One cities across Europe, the Middle East and Asia – locations that anchor global digital infrastructure. These cities attract hyperscale investment thanks to their strong connectivity, established ecosystems and proximity to existing availability zones and major customer bases. Our strategy is to secure scarce land, power and planning in these highly competitive markets, giving customers access to the capacity they need in the markets that matter most. By delivering modern, large-scale, energy efficient campuses in these hubs, we provide investors with exposure to a white-hot sector, and to some of the most dynamic growth centres within it.
Supply constrained markets with positive demand
Power limitations, planning hurdles and land scarcity often prevent new capacity coming online – yet customers still need reliable digital infrastructure. This imbalance creates opportunity for those able to unlock solutions. We bring together expertise in regulation, investment, finance, design, planning and engineering to overcome bottlenecks and deliver projects where others cannot. By focusing on supply-constrained markets, we capture strong, sustained demand, while also supporting local economies with investment, jobs and skills. This strategy positions us as a trusted partner in solving critical infrastructure challenges.
Irreplaceable locations
Location is everything in digital infrastructure – and our strategy secures sites that cannot be easily replicated. Whether it’s proximity to dense fibre routes, access to substations, adjacency to major cities or planning approvals in highly restricted markets, these sites represent long-term competitive advantage. We identify and secure locations where digital demand is strongest and alternatives are limited, creating enduring value for customers and investors. By focusing on irreplaceable locations, we ensure our campuses are positioned at the heart of the digital economy – future-proof assets that underpin growth, resilience and connectivity for decades to come.
Approach
Disciplined approach
We combine investment discipline with deep specialist expertise and experience. Every project is structured to mitigate risk – from securing land, power and permitting, through to long-term operations.
Our team brings decades of experience in investment and commercial strategies for digital infrastructure, enabling us to move quickly and to be opportunistic in a fast moving sector. We balance this with rigorous due diligence, careful structuring and transparent governance ensuring investors, customers and partners can be confident in our projects. This disciplined approach allows us to take on the most challenging projects – managing risk intelligently while creating resilient, long-term assets that deliver lasting value.
Broad benefit
We believe projects succeed when there is mutual benefit. That means structuring deals where customers, investors, and communities all gain from the development. We work transparently to create fair outcomes, share value equitably and build trust at every stage. Our aim is always to design solutions that meet customer needs, deliver strong returns for our investors, while creating opportunities for local communities. Our approach builds lasting relationships that endure beyond individual projects – creating trust and future opportunities.
Real world solutions
We pride ourselves on developing practical solutions to the toughest challenges – securing land and power in constrained markets, navigating planning processes, delivering energy efficient designs and sustainable alternatives to fossil fuels. Our experience enables us to translate complex opportunities into workable, real-world outcomes that deliver capacity where it’s most needed. By combining investment, commercial, design, and technical expertise with creativity, we uncover solutions where others can’t.
Synergies
Pure DC brings together expertise across disciplines – engineering, investment, financing, construction, design, operations, and technology. Integrated teams unlock creative approaches, allowing us to move quickly, overcome barriers, mitigate risk and deliver predictable returns. From joint ventures with landowners to partnerships with suppliers, customers and investors, we build collaborative structures that deliver more than any single partner could achieve alone.
Partners
Ownership
We are backed by Oaktree Capital Management, a global leader in alternative investment strategies. Its support provides the stability and financial strength needed to deliver large, long-term, complex projects in supply-constrained markets.
Investors
We create value for investors by capturing the spread between development and market yield. Through disciplined underwriting, active risk management and alignment of revenue and cost certainty, we deliver stable, long-term returns in prime infill locations where demand is strongest.
JV Partners
We work with leading partners to deliver data centres tailored to local markets. Our 50:50 joint venture with SEGRO, the UK’s largest listed real estate company, is developing a 56MW London campus. In Saudi Arabia we are partnering with Dune Vaults, a digital infrastructure platform, to develop multiple 100MW+ hyperscale campuses.
At Pure DC we deliver high-performance digital infrastructure in high-demand, supply-constrained markets across Europe, the Middle East and Asia.
Pure thinking
We think deeply about the issues facing digital infrastructure, the communities in which we operate and the challenges facing the environment.

500MW
of capacity, live or under development
4
established live operations in 4 countries over last 3 years
Our data centre locations
Pure DC has operational sites in London, Dublin, Abu Dhabi, and Jakarta, with additional facilities in development across Europe and the Middle East.

Abu Dhabi (Yas Island)
A 45MW campus on Yas Island

London (Brent Cross)
A 90MW campus in the heart of London.

Dublin (Ballycoolin)
A 14-acre site in Ballycoolin delivering 54mW.

Jakarta (Bekasi)
Our 20MW site in Bekasi.

Madrid (Meco)
Seven acres in Meco under construction

London (Park Royal)
A joint venture in North-West London to deliver over 56MW

Saudi Arabia (Riyadh)
A joint venture in Riyadh to deliver over 100MW

Finland (Seinäjoki)
A large new campus in west Finland
Sites in operation:
Abu Dhabi, Dublin, Jakarta and London (Brent Cross).
Sites in development:
London (Park Royal) and Madrid.
Future projects:
Finland and Saudi Arabia.
Sustainability
At Pure DC, we’re redefining what responsible digital infrastructure looks like.
We embed sustainability into every aspect of our work – from design, to the materials we select, to the way we power, cool, and maintain our sites over decades. We also know our responsibility doesn’t stop at the site gate.
In the UK, we’re supporting urban regeneration by building one of the world’s largest living walls and planting Tiny Forests to improve air quality and biodiversity. In Indonesia we invest in nature-based solutions to support lower carbon and more resilient agriculture. In the UAE our work focuses on de-desertification – aimed at improving the nation’s domestic food production and security.
We are decarbonising digital infrastructure, and through our climate tech R&D arm, A Healthier Earth, we’re delivering climate adaptation for urban environments and producing high-quality carbon removal credits.
Together with our global partnerships, we are not just adapting to climate challenges – we’re helping shape the solutions.




Leadership team
Our people make change happen. The experience they bring from other industries and fields across six continents helps us find different ways to solve the complex challenges of our customers, communities and environment.
Newsroom
Explore our announcements, progress, market insights and the stories behind our growth.

Pure Data Centres receives planning approval for €400m data centre and substation in Madrid
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Pure Data Centres invests £24m in UK’s largest biochar facility
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How data centres can help solve the power problems of our digitised future (without it costing the Earth)
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Replacing diesel for good: how Pure DC made the switch to hydrotreated vegetable oil work at scale
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A year of growth, recognition and sustainability: Pure DC’s 2024 in review
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Hundreds of volunteers plant 1800 trees in one day – creating three new ‘tiny forests’ in Finchley
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Segro and Pure Data Centres Group announce joint venture to develop a c.£1bn fully fitted data centre
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At Pure DC, we’re committed to excellence in everything we do – from innovation and security to sustainability and employee wellbeing. We are consistently recognised for the strength of our people, our teams, our strategy and the real impact we deliver for customers, communities and the environment.

Fastest-Growing Technical Infrastructure Company
Data Centre Safety and Security Innovation of the Year

Green Collaboration Award

Partnership of the Year

Best Data Centre Operations Team
Data Centre Operator of the Year

Security Tech Award Winner 2025

Data Centre Security Award

Best Data Centre Operator
























