- Embracing innovative ideas, technologies, and ways of working
- Executing with agility, flexibility and speed
- Seeking simple and effective solutions
- Trying, learning, adapting, and improving
- Striving for professional and personal growth
About us
Founded in 2021, A Healthier Earth initially focused on using natural biological processes - like algae or microbes - to capture carbon dioxide from industrial emissions before it could reach the atmosphere.
Today, our solutions address three key challenges:
Decarbonising digital infrastructure
Advancing climate adaptation and resilience
Producing high-quality carbon removals
As the R&D subsidiary of Pure DC Group, we're solving large-scale sustainability infrastructure challenges.
Together, we combine strengths:
A Healthier Earth bringing climate innovation and specialist environmental expertise...
...while Pure DC provides the scale, operational insight and infrastructure capabilities to turn our projects into commercial, real-world solutions.
Our approach to partnership
Our impact grows when we work alongside ambitious organisations.
Together, we share expertise, skills, and resources to make a bigger difference. Through this partnership approach, we bring deep scientific knowledge, access to capital, and a global footprint - enabling us to test and scale large infrastructure projects and engage capital-rich industries and investors.
Our partnership model is flexible, ranging from joint ventures to self-funded collaborations that deliver mutual value. A standout example is our partnership with Blenheim Palace on ForestFactory®. We contribute plant and climate science expertise, commercial insight, and the capital to test and scale the concept, while Blenheim provides a UNESCO World Heritage Site as a testing ground, alongside forestry and land management experts.
ForestFactory® with Blenheim Palace
Creating climate resilient trees at scale.
Pure DC’s living wall with Viritopia
Creating one of the world’s largest living walls for our London (Brent Cross) campus.
Tiny Forests with Barnet Council
Creating three Tiny Forests in North London, using ForestFactory® trees.
Tackling the world’s most complex climate challenges takes more than ambition – it requires a team that blends scientific innovation with the ability to scale real-world solutions.
We are a multidisciplinary group from academia, large blue-chip organisations, institutional investors, and start-ups, united by a shared purpose to drive meaningful climate impact through innovation, collaboration, and execution.
Our work was initially rooted in helping decarbonise digital infrastructure beyond reducing carbon emitted from the building of data centres. Since then, our remit has expanded significantly. With a team of bold thinkers dedicated to R&D, we now deliver nature-based solutions through large-scale infrastructure projects that are focused on carbon removal and forestry.
Our team brings together expertise in science, engineering, environmental management, and project delivery, which is combined with Pure DC’s strength in infrastructure and investment – offering a diverse range of perspectives and experience.
This drives us to constantly explore new ideas, applications, and approaches that push boundaries, extending our impact into other areas like climate adaptation and urban regeneration. Together, we’re developing solutions for a healthier earth.
The Pure Way
This is how we apply our values every day. The Pure Way has four key principles: Think It, Say It, Own It and Do It. We encourage employees to create value, challenge assumptions, take responsibility for outcomes and apply a proactive mindset.
Own It
We take personal responsibility for outcomes and collaborate effectively on shared objectives.
Do It
We act in the best interest of the company while delivering results with creativity and ambition.
Think It
We approach every decision with a focus on creating value.
Say It
We communicate openly and challenge assumptions through honest dialogue and feedback.
Our values
- Considering our colleagues, our stakeholders, our communities and the environment
- Being mindful of the impact our actions have on others
- Prioritising safety
- Celebrating our successes and having a positive mindset
- Doing the right thing and making a difference
- Allocating and accepting responsibilities
- Speaking up and ensuring everyone feels heard
- Trusting each other’s motivations and actions
- Respecting our team’s capabilities and challenges
- Being passionate and proud
- Working together to achieve better outcomes
- Keeping our promises and commitments
- Championing inclusion and valuing diversity
- Communicating with, and listening to, each other
- Partnering in positive, long-term relationships
From partnership opportunities to careers, media and sales – our team is here to help.
Get in touch