var config = { apiKey: '13cf6f61151dd4590dc14afd237a41575127cc04', product: 'pro', optionalCookies: [ { // name, label and description removed for brevity name: 'analytics', label: 'Analytical Cookies', description: 'Analytical cookies help us to improve our website by collecting and reporting information on its usage.', onAccept: function () { // Add Google Tag Manager ;(function(w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); console.log("GTM Added"); })(window, document, 'script', 'dataLayer', 'GTM-KHG6VTM') // Add Google Tag Manager }, }, ], initialState: "NOTIFY", layout: "SLIDEOUT", consentCookieExpiry: 90, notifyDismissButton: false, branding: { removeIcon: true, }, text : { notifyTitle: 'We use cookies to give you the best online experience.', notifyDescription: 'Please let us know if you agree to all of these cookies.' , },statement : { description: 'For more information view our', name : 'Cookie Policy', url: '/cookies/', updated : '01/10/2021' }, theme: 'DARK' }; CookieControl.load( config );

World-class problem solvers

The pure engineer

Pure develops and operates hyper-scale data centres globally with an unwavering commitment to sustainability.

We draw inspiration from nature, recognising it as the ultimate engineer. Emulating nature’s efficiency, we create environmentally conscious digital infrastructure, working with the community while respecting and preserving the natural world.